Production Standards


When you watch TV, how can you tell that something was made locally? What is it about a program that gives it a certain local-yokel factor that causes you to turn up your nose and change the channel? Breaking Bad is produced locally (if you live in New Mexico like we do.) Does it look local?  Why not?  In our world of cheap digital technology, good production is no longer limited to those with big budgets.

What Breaking Bad does have is a great story, phenomenal actors, and a production crew with organizational skills. These are things that are within anyone's reach. With uPUBLIC to help you close the gap on the other things like cameras, production facilities, and project mentorship, you're running out of excuses to not be making something amazing.

Don't fall into the trap of thinking that you have to move to LA to make it. Or that you can't do anything until you have that big studio budget for the script you finally wrote on your gold-plated Macbook Pro while you were sipping syrup-flavored espresso in a Beverly Hills coffee joint. Do it now!

So tell us about your project (film, documentary, webisode series, or whatever).  Oh, and for those of you who already have something to show, we take digital files only. Quicktime movs are best. Widescreen format. HD... and we like doughnuts.

For your video to look best for us, consider these guidelines:

A codec is the format in which your video will be encoded. Different codecs have different features and varying quality. For best results, we recommend using H.264 (sometimes referred to as MP4).

24, 25, or 30 FPS
If you know at which frame rate you shot, it is best to encode at that same frame rate. However, if it exceeds 30 FPS (frames per second), you should encode your video at half that frame rate. For example, if you shot 60 FPS, you should encode at 30 FPS. If you're uncertain what frame rate you shot at, set it to either "Current" or 30 FPS. If there is an option for keyframes, use the same value you used for frame rate.
5000 kbps (HD)
This setting controls both the visual quality of the video and the file size. In most video editors, this is done in terms of kilobits per second (kbps). Use 5000 kbps for high definition video.
1280x720 (HD)
1280x720 or 1920x1080 for HD. If you have the option to control the pixel aspect ratio (not the display aspect ratio) make sure it's set to "1:1" or "1.00", sometimes referred to as "square pixels."

If you are shooting on an older camera, enable this option. Otherwise, you may get weird-looking horizontal lines in your video. With newer camera models this won't matter, so you can leave this option unchecked.

We look forward to hearing from you. 


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