Ask Disney, Paramount, Universal and Warner what sells. The numbers don't lie and based on two studies, family-friendly shows are 11 times more profitable at the box office than their Rated R big brothers. While we don't use the MPAA ratings, we do think that there is a take away lesson in these numbers.
Our goal is to build fans. So, since we want to garner as many viewers as possible, we believe in content standards that appeal to the widest base as possible. We think that this is what is best for our distribution properties. We also think that this is what potential sponsors are more likely to attach themselves to, and that this is what is best for producers who want to build an audience for their shows.
THE CHALLENGES OF STANDARDS
There is no hard and fast list that can sufficiently communicate standards. For example, violence in the context of war is expected; whereas, the same violence in a different context may be less appropriate or even offensive. So even on the single topic of violence there are many factors to consider.
We also understand that everyone perceives standards differently based on their values and life experiences. Our goal with our standards is not to impose one group’s values upon another; it is to find common ground and to determine what the general audience largely considers to be acceptable. This may mean that those searching for a G-rated show may feel like one of our programs contains unnecessary content. Conversely, others may feel that our standards are more limiting than they need to be. Again, the standards goal is to find common ground that the largest group can be comfortable with and will participate in.
uPUBLIC's rating service makes the final decision on what is within standards and what is not, using the market acceptance philosophy outlined above. Additionally, we use the following guidelines.
No Foul Language
No Sexual Acts
No Ethnically Prejudicial Language
No Violence against Women or Children
and No Offensive Topics
Additionally, another mission of uPUBLIC is to promote positive elements in our community. While we do not require that shows contain the following themes we do actively seek out shows that do.
True and factual
Funny and entertaining
People & groups deserving of recognition
Beautiful and artistic
Excellence in achievements
Imaginative and innovative
Morally challenging themes
What types of shows and topics are these standards and guidelines designed to inhibit?None. Standards and Guidelines do not filter any show or producer. They do, however, put some limitations on how concepts are executed. Our goal is to create as successful a platform for all types of content as possible; not to infringe on the artistic process. We believe that guidelines and standards are what allow viewers, producers and sponsors to interact at the highest level possible and that that interaction is what is best for our producer community. If the market has proven that family-friendly shows and films draw the biggest audiences, then it makes the most sense to us to emulate these guidelines as we work toward our goals.